Notes & guides
Platform guides, useful reads and product notes. Take a closer look at the tools and communities behind the work.
The Instagram Repost RevolutionInstagram has officially rolled out a game-changing repost feature, allowing users to share public Reels and feed posts directly to their followers' feeds. This long-awaited update simplifies content sharing, …
Read more: New Instagram Features to Help You ConnectThe Evolution Beyond Transactions: Retail as EntertainmentChina's e-commerce landscape has radically shifted from mere transactional platforms to immersive entertainment hubs, where shopping is seamlessly blended with leisure and engagement…
Read more: From Social Shopping to Entertainment-Centric E-Commerce, What Western Brands Can Learn from China's Retail GiantsThe Apple-Hey Standoff: A Direct Challenge to App Store AuthorityApple has halted updates for the newly launched email client Hey and is threatening its removal from the iOS App Store, creating an immediate and public clash over the platfor…
Read more: Apple pressures email app 'Hey' to integrate in-app purchase option [u]The Unexpected Return of Circle HighlightsIf you've opened Instagram lately and felt a wave of nostalgia, you're not alone. A growing number of users are reporting the reappearance of classic circle highlights beneath profile bios, a quiet …
Read more: Circle Instagram Highlights return for some users; Reels no longer count FB viewsThe Illusion of Connection: Catfishing ChroniclesIn the digital dating sphere, nothing shatters trust faster than the realization that the person you've been chatting with isn't who they claim to be. From elaborate ruses to simple photo swa…
Read more: 50 Horror Stories That Might Make You Want To Delete Dating Apps AltogetherThe Persistent YouTube-TV Budget GapDespite YouTube consistently ranking as the most-watched streaming service in the U.S. for over two years, a significant disconnect remains in how advertisers allocate their funds. New data reveals that w…
Read more: Some Brands Aren’t Spending Like YouTube Is The New TVThe Power of Early Branding in Short-Form VideoIn the blink-and-you-miss-it realm of short-form video, the battle for attention is fierce, but winning that battle means nothing if your brand fades into the background. Groundbreaking researc…
Read more: System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video AdsThe People-Pleaser's ParadoxIf there's one brutal lesson QTCinderella has mastered from her ascent on Twitch, it's that streaming weaponizes the innate desire for validation. "Streaming is one of the worst things you can do as a people plea…
Read more: Streamer Awards host QTCinderella on dark side of streamingThe Makeup Mood of Now: Light, Luminous, and Low-EffortScroll through TikTok or Instagram, and the heavy blush and diamante eye looks of 2024 feel like a distant memory. Today's beauty landscape is dominated by a refreshing shift towards sk…
Read more: Four beauty trends that are dominating social media right nowThe Immediate Calm of DisconnectionWhen you hit that deactivate button, the first thing you'll likely notice is a profound sense of relief washing over you. The constant barrage of notifications, curated highlights, and endless scrolling th…
Read more: Deactivating social media accounts can lead to less stress but more loneliness.Browse the complete service library, platform by platform.
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